One of the reasons to choose WordPress for a site is its ease of use. But this does not mean that it is possible to be at the top of the search engine rankings once you create a WordPress site. In order to increase the SEO of your WordPress site, you must understand the right SEO techniques and how to implement them. WordPress has many features to improve your SEO. By focusing on these techniques, you can make a huge difference in your site’s ranking in the Google search engine.
Why has WordPress become so popular in recent years?
WordPress is the most popular content management system, so many of the most powerful sites in the world use it to improve their SEO. WordPress started in 2003 as a blogging platform and quickly became a viable e-commerce solution. Since then, various techniques have been considered to increase the SEO of a WordPress site.
The popularity of WordPress among small and large websites in the world is due to several reasons. First of all, its simplicity and ease of use are important. You don’t need a professional developer to create a WordPress site. In addition to simplicity, flexibility and adaptability are other unique features of WordPress. WordPress has thousands of themes and over 55,000 plugins available.
However, WordPress is not suitable for all developers and websites. Sometimes, there are better options for optimizing a site. But due to its many advantages, it is recommended to use WordPress in order to improve the ranking of various websites.
How to increase your wordpress search engine optimization
WordPress alone cannot replace an SEO strategy, but you can use it to improve your site’s search engine rankings. However, do not think that WordPress is a magic weapon for improving your SEO and ranking. Working with it takes effort and time. Here are several simple ways to increase your WordPress site’s SEO.
1. Choose a reliable web host or hosting
You must make sure that your site is hosted correctly. Website speed and security are some of the most important things to consider when choosing a web host. Website speed has a direct impact on WordPress SEO performance. On the other hand, security vulnerabilities can cause problems with the quality of your site.
2. Install an SEO friendly WordPress theme
Another way to increase your WordPress SEO is to use the thousands of free and many premium templates available in your WordPress dashboard. WordPress theme plays an important role in the look and speed of your site. For this reason, you need to be careful with your selection because not all templates are SEO friendly. While many templates claim to be SEO friendly, they slow down site performance due to useless plugins.
3. Determine the main area of the site
Choosing the main domain of the site such as https://domain.com or https://www.domain.com does not affect SEO. However, you must ensure that the Site can be accessed using only one of these domains; Because these two addresses are different according to Google.
4. Install a free WordPress SEO plugin
Before optimizing the site, you must install the SEO plugin. The main and usually recommended free option is Yoast SEO. This plugin increases the SEO of your WordPress site by having unique features in creating a sitemap. Moreover, it adds amazing features to your site. To teach WordPress SEO products, you can install the relevant plugin.
5. Register sitemap
A sitemap is a list of the site’s contents and pages. A sitemap is a great way to display information and pass it on to a search engine. Search engine crawlers can scan and rank all your pages with the help of a sitemap.
6. Use titles
The page title tag tells users and search engines what it is about and is an important ranking factor. Yoast automatically sets the page’s title tag using headers. But you can rewrite it with keywords to make it better.
7. Use internal links
Internal links create an objective link between the different pages of the site. Adding internal links to pages in WordPress is very simple. Simply select the term you want to link to and then click the link button on the toolbar. This tool allows you to replace the address or search for the desired page on the site.
8. Use alternative text and images
Studies have shown that using at least one image in each content increases the SEO of WordPress sites. The images you use for content must contain appropriate alt text. It is very important to choose high-quality photos of the right size.
9. Use keywords
Keywords are phrases based on your written content. Choosing the right keyword and using it in different parts of the content or page improves the search engines visibility of the site. However, you should definitely consider keyword density.
10. Adding new jobs and updating old ones
Adding new posts with long-form content is one way to increase the SEO of your WordPress site. In addition, do not neglect the old posts on your site. By updating old posts, get search engines to review and re-rank your old content.
Without a doubt, WordPress is one of the best ways to improve a website. Not only is it easy to use, but there are many techniques to increase the SEO of your WordPress site. If you are using WordPress, you have made the right choice. By following the solutions presented in this article, you can outperform your competitors. Please share your WordPress experience with us in the comments section.