Whether you have a company website, blog, or (online) store, you probably have a lot of work to do. You probably run your company, blog, or delight your customers with the products they need. SEO may not always be on your mind. However, you also know that higher ratings will likely benefit your business. So, how do we do SEO in an effective way? Here, we give you tips on how to save time on SEO!
How to save site SEO time?
1. Improve existing content
Thinking of writing another post on Topic X? Think again. Before starting a new post, always check the posts you have on the topic. Do you find something similar that you wrote two or three years ago? Instead of writing a whole new post, you can re-read an existing post. Add new insights, add a link to current news, improve the quality and maybe even combine it with another post on the same topic on your site. Update it and you can even re-share it to your newsletter or social media.
This thread is useful in one way:
This prevents keyword cannibalization: if you have many very similar posts on the same topic, your ranking may suffer for that search.
It gets rid of that old article and shows users the best and most up-to-date content. This serves both users and Google!
And of course, you will save time by reusing the content. In most cases, it takes less time to rewrite and update content than to write something from scratch.
2. Using artificial intelligence in a smart way
If you want to rank high, there is one thing you cannot do without, and that is great content. But we all know that creating content takes time. Fortunately, a little help from an AI writing tool can help you here. But be careful, we never recommend copying and pasting AI content! However, AI can help you create an outline, find good titles, or get a rough draft to give you a starting point.
This will speed up the content writing process, but you’ll still have your own style, your own voice, and of course, full editorial power (and responsibility). Marieke wrote a blog post about Bertha, the AI tool we’re partnering with, that’s worth checking out. Especially if you need to write a lot of product descriptions for your online store, Berta can be a huge help!
3. Use a strong internal bonding tool
One of the first things many SEOs do when auditing a site for the first time is check the website’s internal cookie. You can write thousands of articles, but if you don’t get links (external links as well as internal links), not many people will find them, and that makes all your writing a waste of time. A good site structure can really boost your rankings, especially if you are building your site on the core content principle.
In short, content building blocks mean that you link related posts to each other. Most importantly, link to these posts with the best and most complete article you have written on this topic. This article deals with all aspects of the topic. This is an article you will definitely want to rank for! Since this post (or page) receives the most internal links, it sends signals to Google that this is the most important post on that topic.
Of course, you can’t just rely on internal links for SEO. In fact, there is nothing better than getting an external link from a reputable website. Therefore, backlink building is the key to achieving good SEO results. Unfortunately, there’s really no shortcut here. Today, to get backlinks, you need content that is truly outstanding and original. Besides, you should try to get the word out about the amazing things you do, create, or write.
4. Use productivity tools to focus
Website SEO can be overwhelming. You’re never done with SEO, and things you want or need to do can add up. As a result, you can lose track of everything on your plate and this can lead to a state of extreme paralysis. It’s cumbersome and definitely not useful if you want to save time. To avoid feeling dizzy or regain a sense of control, it’s a good idea to get an overview of the SEO improvements you want to work on. Productivity tools, such as Trello or Todoist, can help you achieve and maintain this overview.
Once your forum is organized, you need to set priorities. But you might be wondering: which tasks come first on the board? Well, as always in SEO, the answer is: it depends. Is there a major technical glitch that’s preventing Google from crawling and indexing your site properly? The obvious answer is to start with it. Do you use large images on your site that cause pages to load for years? This might also be a good starting point.
When it comes to content optimization, it’s impossible to give one-size-fits-all advice. One key piece of advice, and perhaps it states the obvious: Make sure your priorities align with your business goals. Are you currently focused on more sales? Optimizing your product pages probably makes sense. Do you want to achieve sustainable growth? Focus on the long term with sustainable SEO.
Still feeling tired? Then, it might be a good idea to start with smaller tasks that are easier to do. Getting into the flow of getting things done and moving the executing cards can give you the positive energy you need to do bigger things.
5. Refine your message for relevant synonyms and key phrases
What if you want to arrange multiple queries with one function? This would be a huge time saver, right? The good news is that you can and probably already do. Of course, there is a big limitation: the queries have to be very similar. For example, if you write about sustainable chicken farms, you might also have a synonym value like eco-friendly chicken houses. Using synonyms is not only an SEO best practice, but also for readability. In general, people do not like to read the same word over and over again in the same text.
Using synonyms also helps Google understand the topic better. You give them more context on the topic and it becomes easier to identify the entity you are writing about. The same goes for related keywords, they give Google the context it needs to display your post or page for the right search. If you want to optimize your post for relevant keywords, Semrush integration can also save you time finding them. Queries related to your keyword will show you your focus on search volume.
6. Preview your social post in the admin
Sharing your content on social media should be part of your SEO efforts. When you write a blog post and plan to share it on social media, you want to make sure it looks good on your timeline, right? But if you need to do it on the social media platform itself, it will take some time. You have to navigate platforms, adapt and upload optimized images, and so on.
Save time on website SEO
That’s it. These are our time-saving SEO tips. It’s more about focusing on what’s important and using the right tools. for you! Do you have any useful time-saving tips?