Using synonymous keywords is essential in SEO. Because using the words your audience is searching for will help rank your posts and pages. This is why we always tell you to try to find the right keywords to optimize your articles. So, once you find the perfect keyword, why not use it again and again? Why do you use synonyms? Well, it may sound counterintuitive, but using synonyms and relevant keywords correctly will improve your rankings. In this post, I will explain why.
Synonymous keywords and diversity are key
The main reason to use synonymous keywords in your text is that it makes the text easier to read. If you write about “candy” and use the word “candy” in every other sentence, the text will not flow normally and become unreadable. Readers are more likely to stop reading and leave your page or post. You will lose your audience which is why you should aim for variety in your writing.
For example, words like “sweetness” and “elegant” can be synonyms for “dessert.” Related keywords could be “chocolate” and “sugar,” which are not synonyms of “candy,” but are related to it, and thus can remain relevant to your text. We’ll cover that later in this post.
Therefore, for your text to be attractive and fascinating, it must be varied. This can be done in different ways. For example, you can try replacing long sentences with shorter sentences. Longer sentences are often more difficult to process, and using shorter sentences will make the text easier to read. You can also try switching up the word order to avoid repeating yourself too often in your sentences.
The keywords must be different
But the most important thing is to be different in the exact words you use. Especially if you’re trying to rank for a long-tail keyword that’s made up of several words, like “New York candy store.” Using the same main phrase in several sentences will make your text look terrible. On the other hand, using synonymous keywords allows you to make your text more interesting while still focusing on your chosen keyword.
But wait, what about keyword density?
Of course, it is important to use your focus keyword regularly and to be aware of your keyword density. But don’t overdo it. In the old days, SEOs tended to stuff their texts as much as they could with their keywords. This way, Google understands what the text is and ranks it accordingly. But Google has come a long way since then. Can read and understand texts and constantly tries to improve this understanding.
This does not detract from the fact that you should still use your focus keyword multiple times throughout your message. After all, a focus keyword is still the word or phrase your audience searched for. These are the words your audience will use and expect to find in your text. This exact match is still important. But to avoid overusing your keyword — also known as keyword stuffing — you can use synonymous keywords. This way you can rank for these keywords while keeping your text attractive and readable.
How often should you use synonyms?
Using synonyms versus using focused keywords is not an exact science. The most important measure of how readers experience your text. So, read it and read it again. Is it attractive and easy to read? Or are you annoyed by the constant use of a particular term? Criticize your writing and ask others to provide feedback on your text.
As I said before, Google has come a long way since the early days of SEO. Texts can now be understood and related concepts and synonyms considered. It can also discover related entities. All this is to provide the best results for its users. And part of the best result is making sure your texts are easy to read. Google wants to provide readable text. So be sure to deliver!
Think of synonyms for your keyword or keyphrase and use them to your advantage. Take a few moments and find some alternatives for your keyword. But also think about topics closely related to your keyword. You will find it much easier to write natural text when you don’t have to use your focus keywords in every other sentence. And using relevant synonyms and key phrases helps Google understand the context of your text, which increases your chances of ranking!
Focused keywords are still essential. These are the words your audience is searching for. People searching for “candy” are less likely to click on a result with the word “elegance” in the text. If you search for “candy,” you would expect to see the exact word in the search results. Therefore, exactly matching the keywords to your audience is essential. As mentioned, you can use synonyms and related concepts to write legible text.
Repeating the same keyword will hurt the readability of your text, especially if you are optimizing for a long keyword. Additionally, using synonymous keywords may create ranking opportunities that you might otherwise miss.