All the people who have online businesses or who are active in this field understand the importance of SEO and website optimization and they try their best to have a site that ranks first on the first page of Google. If you want to grow your online business or learn a profitable skill on your own, you need professional and comprehensive training in the basics of Search Engine Optimization (SEO) so that you can fully understand the topics.
What is SEO?
SEO or SEO means search engine optimization. In this context, you should know that all the activities that are done to bring the site to the rank or first page of Google based on specific keywords is called search engine optimization or site optimization. SEO activities fall into several different categories and any SEO or SEO specialist can optimize your site for search engines based on their experience and advice.
Why should we learn the principles of search engine optimization professionally? (Reasons for mandatory SEO training)
All over the world, different people use Google to search a lot to meet the needs of their products, services, etc. You can find and purchase the product you need by searching on different sites. The better you do in this area, the easier and faster it will be to achieve your goals.
If we want to divide a process of SEO principles into several parts and stages, we generally encounter the following categories:
- Technical SEO
- Internal SEO (On Page SEO)
- Off-page SEO
In this context, keep in mind that an SEO consultant or SEO consultant will first check your site code and do the usual SEO technical setup. This step is usually done once and does not require many updates, but if it is not set up and managed properly, it will waste all the activities and costs of the site.
Technical SEO in SEO Training
SEO principles courses include this section. In this section, you will learn how to work with a file called .htaccess and how to enable SSL code for your site for free. How to improve your URLs or increase site speed.
What is an XML Map and why should you give it to a Google bot? How does Google relate to your site with the help of this map, and in general, what information do SEO tools like Google Webmaster Tools give you?
Internal SEO or on-page SEO
After these codes have optimized your site and increased the loading speed of your site, you enter the stage of internal SEO or on-page SEO. The stage where you learn how to optimize your site and produce content that reaches the first page of Google in the shortest possible time. In the SEO principles training that meets all the necessary criteria, you will be able to reach the first page of Google in the best way.
Compatibility with keyword density in the content
You definitely know that keywords are actually the keywords that you can use to get to the first page of Google. For this, it is necessary to produce textual content, video, etc., and use SEO techniques such as the use of internal links in them. For this, it is necessary to use a specific number and method of keywords in your content.
Correct configuration of meta description (meta description)
Another item that you will come across on your internal SEO checklist is meta descriptions. Meta descriptions increase click-through rates and thus improve your ranking in Google.
All in all, if you are using a WordPress content management system, then you can do it in the best possible way with the help of the Rank Meth SEO WordPress plugin. With the help of this plugin, you can easily improve your meta description.
Improved title tags on the page
All trained SEO experts know that there should be a single H1 tag on a website page or that H2 tags should be used on multiple lines. You separate the content from all but the tags, so you need to know the general structure of these tags.
External SEO or off-page SEO
In the final part of the comprehensive SEO principles training, external SEO is discussed, which includes social signals, backlinks, and gaining Google’s trust.
Social reference and credibility in social networks
In the past few years, when social networks have grown tremendously, in line with their main goal of showing the best content for companies, the question of how to recognize companies and brands as authentic with the help of social networks is used. In this context, keep in mind that you can promote your business through constant activity and the production of engaging content on various social networks such as Facebook, Instagram, Twitter, Pinterest, etc.
Backlinks and external links and their significant business impact
Backlink and link building, if done in the best way, will make your site more authentic. For this, you can use free links and ad reports.
In the final part of External SEO, you will come to the conclusion that you have to win the trust of Google. You may ask what needs to be done to earn Google’s trust. Keep in mind that there are many solutions to this task, all of which are reviewed in a complete tutorial on SEO principles, but if I wanted to summarize this topic, here are the main ones.
- Get an SSL certificate that adds a security token to your site.
- Location history (history) that increases over time and improves your work.
- Increase the credibility of the site (the authority) through valid backlinks and …
Now, you have learned how much you need to know about search engine optimization. The more experience you have in this field, the better your business will grow and the better results you will get. Also, if you are looking for the most profitable digital marketing skills, learning the basics of SEO is important and can be a good option.